Heather Michelle Tipton
I’m a freelance content marketer, and I’m here to help you get your project off the ground.
Build something big with content.
What are you building? A business, a brand, a community, a movement? Whatever you’re planning to do, your organization needs people on board to help you do it. And the best way to reach readers, customers, donors, or volunteers and rally them around your cause? Create great content.
Content marketing can make the difference for your organization.
To build trust in your brand and momentum in your movement, you need to connect with people through informative, engaging, truly helpful content. That’s the heart of content marketing, and it isn’t always easy to get it right. Great content requires investment—of both your time and budget—and it needs to be scaled to fit the size of your organization.
In practice, that means understanding your business goals balanced against your bandwidth and resources. It means creating a focused, airtight strategy, and hitting every milestone on time. It means putting yourself in your customers’ shoes, feeling what they feel, and building a strong, connected community with them through your content. Yes, it’s a tightrope act. You can’t skip over it, you can’t get around it, you can’t game it in any way—but you can get the balance right.
Have questions? Let’s talk.
Three traits of successful content
1. It has to be organized and optimized.
2. It must be strategic and purposeful.
3. It needs to connect with people.
Get help with your content.
I’ve worked in this field for more than 10 years and I’ve learned: truly great content needs to multi-task. If your strategy isn’t crystal clear, your content isn’t inspiring, or your process isn’t organized, you just won’t generate the interest you need to rally an audience to your cause. Striking the right balance can be a challenge—but that’s where I come in.
Heather Michelle Tipton 